S HE is both researched and inspired by the origins of jewellery tracing back to primitive Africa + Mesopotamia, linking to Ancient Egypt and Sumer.
The collection is a dedication to the original masters of jewellery, the craft itself, and the deeper understanding that the trade and adorning oneself is of sacred act, as recognized amongst indigenous groups across the red Earth. Our collection also has a strong connection to the land, allegory, early anthropology and the geometry within dated architecture.
S HE was manifested into the world whilst living in Morocco, a rich country located in North Africa, the birthplace of a mysticism of its own, ritualistic jewellery of the Amazigh, and magic embedded in the desert of the Sahara.
WHO IS S HE
Che Dobbins, the Designer of S HE originally hails from Los Angeles, California but found herself living quite the nomadic narrative putting down roots in Portland-Oregon, New Zealand, Australia and Morocco. Che's fascination to jewellery began as a child, with an inquisitiveness to her mother's vast collection of ethnic jewellery, and a fond memory of admiring the intricacy of each piece she owned, yearning to understand the unique story and birthplace of her mother's treasured collection.
Che began collecting varied trinkets, from old pocket watch parts, skeleton keys to all things rustic- anything with a unique story. She found the beauty in preserving and salvaging things that held a deeper storyline, seeing the potential in transforming old objects into wearable adornments. It was then that the genesis of finding her heart form evolved from a youthful curiosity to a full fledged passion.
In 2014, Che designed her first collection in the garage of her sister's home in New Zealand which was featured and sold in a high end boutique in Auckland, New Zealand. Discovering her potential led to her connection to brass metal and sculpting, completing a metal-smithing course in 2015 at Poly-tech in Melbourne, Australia. She then gained more inspiration from independent study looking into archives related to the origins of jewellery, from there sparked an interest to travel to North Africa, personally proving to be the Mecca for historical Berber jewellery and old magic. Che is now based in Marrakech, Morocco in which geographically marks the birthplace of her jewellery brand S│HE, also reconnecting Che back to part of her African lineage.